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~ ABOUT ~

HappyOrNOT

HappyOrNOT is the global leader in customer and employee satisfaction measurement. Since 2009, we’ve empowered businesses worldwide to transform real-time feedback into actionable insights. Our mission is simple: help organizations improve services, optimize performance, and drive growth through innovative, easy-to-use feedback solutions.

Transforming Feedback into Growth

We provide our customers with an easy-to-use feedback insights solution that helps them to improve operational excellence and business performance, instantly and over time.

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~ Why Choose us ~

Why Choose HappyOrNOT ?

Turn Feedback into Profits

Leverage the power of customer insights to boost loyalty, drive repeat business, and enhance word-of-mouth referrals—directly impacting your bottom line.

Enhance Customer Experience

Make informed decisions in real-time to elevate service quality and delight your customers.

Optimize Operations

Feedback data pinpoints inefficiencies and helps streamline internal processes, boosting employee satisfaction.

Save Time and Effort

Our easy-to-use tools automate data collection and analysis, allowing you to focus on implementing impactful solutions.

Unbiased, Data-Driven Insights

HappyOrNOT provides objective performance measurement tools, delivering reliable, actionable results.
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Trusted by Global Leaders

1.5+ billion feedback points collected for benchmarking and insights
Operating in 135+ countries
5,000+ clients including Microsoft, IKEA, and Amazon
Proven ROI and measurable impact across industries

Scalability & Innovation

Custom Solutions

Tailor our tools to fit your unique business needs across industries and regions

Unlimited Feedback

Collect unlimited responses with zero additional costs for surveys or users

Seamless Connectivity

No WiFi required; integrates effortlessly with existing IT infrastructure

Advanced Technologies

Cutting-edge tools and AI-driven insights deliver maximum value

Partner Network

Local and global support for growth at any scale
~ Working Process ~

How HappyOrNOT Works?

1

Collect Feedback

Capture immediate, authentic responses with user-friendly devices, ensuring fresh insights right at the point of experience.
2

Analyze Data

Unlock trends and patterns with our robust analytics platform, guiding your strategies with clarity.
3

Make Informed Decisions

Empower your team to drive improvements based on real-time customer and employee feedback.
4

Achieve Sustainable Growth

Refine processes, enhance experiences, and unlock lasting profitability through continuous optimization.

Our Solutions

Improve customer experience with actionable insights

Smiley Terminal™ Smiley Touch™ Smiley Sign-Digital Feedback Reporting Service

Smiley Terminal™

Fast, frictionless feedback in seconds with just a press of a Smiley button.

Maximum response rates

Engage customers with simple, one-touch responses.

Completely wireless

Deploy anywhere without hassle without annoying cables.

Ready to use in minutes

Quick to assemble and activate.

Instant Insights

Monitor satisfaction in real-time.

Automated Reporting

Receive detailed reports directly to your inbox.

Custom Branding

Align with your brand identity.

Flexible Designs

Choose from stand, table, mini, rail, or wall options for any space.

Discover the “why”

Discover the “why” behind feedback with touch-screen technology.

High Engagement

Collect detailed feedback effortlessly

In-the-moment feedback

Get feedback exactly when and where the experience happens

Deeper Insights

Follow-up questions and open comments provide richer data

Connect to target audience

Connect feedback data with demographic information to focus on your target audience

Custom Branding & Multilingual Support

Fully adaptable to your business needs

AI-Powered Insights

Advanced demographic and sentiment analysis

Smiley Sign-Digital Feedback

Extend your feedback reach with intelligent signage

makes it easy for customers to share how they feel wherever they are. With a quick tap or scan, they can give feedback on their own phones in seconds. Designed for effortless participation, this intelligent, NFC-enabled signage blends seamlessly into daily routines and delivers richer, real-time insights across every touchpoint.

Why Smiley Sign stands apart

Unlike generic QR-code surveys, Smiley Sign is intelligent signage built for high engagement and measurable results. Each sign combines NFC and QR technology for a quick, frictionless tap or scan that drives higher participation. What makes it different:

NFC-first, QR-backed

Offers a seamless, modern tap-or-scan interaction that feels effortless.

Expertly designed

Uses tested layouts and messaging proven to maximise engagement, unlike DIY signage that can look good but often fails to deliver results

Fully integrated

Feedback connects directly to HappyOrNot Analytics, delivering a complete, consistent view of customer sentiment.

Scalable and standardised

Easy to deploy across hundreds of locations with unified design, messaging, and data quality.

Action-ready insights

Turns every sign into a smart feedback point that helps teams spot issues early, recognise great service, and drive continuous improvement.

Seamlessly capture feedback online across digital touchpoints.

Omnichannel Reach

Track satisfaction from websites, emails, and apps

Unified Experience

Connect online and offline customer journeysdeliver results

Automated Reporting

Analyze engagement effortlessly

Custom formats to fit your space

Smiley Sign is available in multiple formats to suit your environment — from counters and walls to high-traffic zones. Each version is easy to set up and designed for visibility, engagement, and simplicity.

Capture customer sentiment on the spot

Smiley Sign enables you to capture customer sentiments at the precise time and place of experience. Customers don’t need to wait for follow-up surveys or even make their way to a specific location to respond. So easy to deploy, Smiley Sign can be set up anywhere, for example:

Reporting Service

easy-to- use Analytics software, powered by a uniquely trained AI feedback model. It transforms real-time and written feedback into clear, reliable insights you can act on instantly.

Key Features:

Quick view

Quick and easy overview of customer experience performance levels

Details

Study your performance with a flexible and easy-to-use toolset

Real-Time Reporting

Respond proactively with instant insights

Automated Email Summaries

Receive daily, weekly, and monthly reports with performance snapshots.

Multi-Platform Access

View reports on desktop, tablet, or mobile via our intuitive cloud dashboard.

Custom Exports

Export in PDF, Excel, or PowerPoint

Benchmarking

Compare performance across locations and teams

Performance Alerts

Receive notifications when feedback dips below thresholds

Contact details

Know your customer, connect with the feedback, react on a personal level and take action to contact dissatisfied customers

Our reporting platform helps you make informed decisions that enhance customer satisfaction, improve operational efficiency, and drive sustained growth.

Industries We Serve

Retail

Reduce customer dissatisfaction by 20% in your first year. Optimize operations and increase profitability by responding to real-time feedback.

Offices and Workplaces

Boost employee morale and productivity with continuous feedback loops that foster a positive workplace culture.

Healthcare

Elevate patient experiences and drive quality improvements through intuitive feedback solutions at every interaction point.

Public Services

Enhance citizen satisfaction and improve service delivery through transparent, data-driven decision-making.

Airports

Monitor traveler experiences, streamline services, and enhance operational efficiency by identifying bottlenecks and improving service delivery.

Ready to Elevate Your Business?

Experience how HappyOrNOT can transform your feedback
into growth.

~ Let’s create exceptional experiences together ~

Happy Customers, Higher Profits

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